There are several factors that may direct your email to your junk folder instead of directly into your inbox. Check the following to improve deliverability:
Content
- Avoid the overuse of ‘SPAM’ words (Free!, gambling related terms, too many exclamation points, ALL CAPS)
- Make sure your Text version matches your HTML version.
Image-to-text-ratio
- A maximum of 40% image coverage. We recommend having several, smaller images with clear, descriptive alternate texts. This will help by:
- Preventing the email to be flagged as spam
- Encouraging people to display images (yielding you more accurate reports)
- Help loading time of emails
- A minimum 60% text coverage
- Not all images touching
- At least 400 characters of text As per anti-spam law, all emails must contain some form of text (even if it a simple “hello”).
Make sure you are recognized as a legitimate sender
- Follow best practices and use a double opt-in process. Test your form sing up process by signing yourself up for the newsletter and see where it lands.
- Make sure your recipients add you to their whitelist or address book.
- Make sure your recipients click on ‘always display images from this sender’ – which will let the email service know that you are a trusted sender.
- Use your own domain
- Validate your email address